Your Instagram is
already the portfolio.
You've done the hard part — the work looks good and the photos prove it. What's missing is somewhere that turns a Sunday-night scroll into a booking on Tuesday.
Balayage & colour in Northwich
Open Tue–Sat. Book online in about thirty seconds.
The Sunday night scroll
Nobody reads a salon website. They look at it.
Your customer is deciding whether you're worth £70 by looking at your work. Not by reading about your ethos. So the site is built as a gallery first — big pictures, very few words, and your own Instagram doing what it's already good at.
These are placeholders. Your own phone photos go straight into these slots — they beat stock photography every time, because customers can tell the difference.
A different decision entirely
Nobody books a salon in a panic.
- 01
Booking that doesn't fight your system
If you're on Fresha, Treatwell or Booksy, we link straight into it rather than replacing it. Your website shouldn't force you to relearn your own diary.
- 02
The feed, pulled in properly
Your Instagram embedded so it's genuinely part of the page — because that's the proof, and it updates itself every time you post.
- 03
A price list you can read on a phone
Not a PDF. Not an image you have to pinch and zoom. An actual list, readable one-handed, which is how every single person will look at it.
How it works
Four steps. No surprises.
- 01
We talk
Twenty minutes, on the phone. What you do, where you work, what kind of jobs you want more of.
- 02
You get a quote
A fixed price, in writing, with the scope on it. It doesn't move unless you ask it to.
- 03
I build it
You see it before it goes live. Changes are expected — that's what the review is for.
- 04
It goes live
Set up on Google, submitted, and handed over. The domain and the site are in your name.
The maths
Two new regulars covers it.
Not a sales pitch — just the sum. Swap in what you actually charge and it still works out the same way.
- A five-page site, built properly
- Your fixed quote
- Typical colour appointment
- £85
- One regular, over a year
- £680
- Hosting, per month, forever
- £0
Two regulars who found you on Google.
And a regular stays for years, not one appointment.
Prices are illustrative — put your own in. The £0 hosting is real: a site this size runs free, in your name, with the domain about £12 a year.
Proof, not promises
Here's what I've actually built.
Neither of these is a salon — I'm not going to pretend otherwise. What they show is that the sites are real, fast, and built to be found.
Straight answers
What salons ask me.
I already use Fresha. Isn't that enough?
It's a good booking system and a poor shopfront. You don't control how you look on it, you're listed next to competitors, and it doesn't rank for 'balayage Northwich'. Keep Fresha for the diary — the website is what gets people to it.
All my customers come from Instagram.
Then keep doing that — it's working. But Instagram only reaches people who already follow you or get served you. Google reaches the person who just moved to town and typed 'hairdresser near me' with money in hand. They're different people.
Do I need professional photos?
Honestly, usually not. Your phone photos of real finished work beat stock photography every time, because customers can tell the difference. If your feed looks good, we're most of the way there.
Can customers leave reviews on it?
Your Google reviews should do that job, and we'll show them. Building a review system into your own site is a lot of work for something people trust less than Google.
Not your trade?
Tell me what you do and where.
That's genuinely enough to start. I'll come back with a price and a straight answer about whether it's worth doing.