The photographs
sell the job.
Nobody hands over thirty grand because of your copy. They hand it over because they saw an extension that looks like the one they've been imagining, built by someone local.
Extensions & renovations in Cheshire
Family-run since 2008. Free, no-obligation quotes.
How the site gets built
Drawn up before anything gets laid.
You wouldn't start an extension without plans and a programme. Same here — you see the whole thing before I build it, and you know what happens when.
- 01
- Gallery — the largest element on the page, because photographs of finished work are what actually sell an extension
- 02
- Before-and-after — compressed hard so it still loads on a site visit with one bar of signal
- 03
- Enquiry form — asks what the job is and roughly when, so you stop ringing back people who wanted a shelf putting up
Week 1
Measure up
Twenty minutes on the phone, then I go away and write the plan. You get a fixed price in writing before anything starts.
Week 1–2
First fix
Structure and copy, built from your real jobs. You see it on a live link and mark up whatever you want changed.
Week 2–3
Second fix
Your photographs in, gallery built, everything tested on a real phone rather than just a laptop.
Handover
Signed off
Live, on Google, domain and hosting in your name. You own it outright — no monthly rent, and you can take it elsewhere whenever you like.
A long, expensive decision
You're not selling a call-out. You're selling a year.
- 01
Work shown big
Full-width photographs of finished jobs, properly compressed so they still load fast. Your gallery is the product; everything else is a caption.
- 02
Before-and-after that actually works
The single most persuasive thing you own, and it has to load on a phone on a site visit with one bar of signal.
- 03
Enquiries that filter themselves
A form that asks what the job is and roughly when — so you stop ringing back people who wanted a shelf putting up.
The maths
It's a rounding error on one extension.
You work in tens of thousands, so this sum is short. The question isn't whether it's affordable — it's whether it wins you one job you'd otherwise have missed.
- A five-page site, built properly
- Your fixed quote
- Typical single-storey extension
- £45,000
- The site, as a share of one job
- 2.7%
- Hosting, per month, forever
- £0
One extension you'd have lost pays for it forty times.
And the person choosing between you and two others is deciding on your website.
Job values are illustrative — use yours. The £0 hosting is real: a site this size runs free, in your name, with the domain about £12 a year.
Proof, not promises
Here's what I've actually built.
Neither of these is a builder, and I'd rather say so than fake a match. What they prove is that the work is real, live, and fast.
Straight answers
What builders ask me.
I'm booked up for a year. Why bother?
Fair — and the honest answer is that a website's job then isn't more work, it's better work. When you can pick, being the one with a proper site means you get asked about the £60k extension rather than the £6k patio.
My photos are just phone snaps.
Phone photos of real jobs are fine — often better, because they look real. The thing that hurts you is a gallery of eight thumbnails at postage-stamp size. We show fewer, bigger.
Do I need to show prices?
No, and I'd argue you shouldn't. Every job is different and a number without a scope just invites arguments. A rough range for typical work, if you want it, and everything else on a quote.
Word of mouth is all I've ever needed.
And it'll still be most of it. But word of mouth now ends with someone Googling your name to check you're real. What they find at that moment is either a proper website or a Facebook page from 2019.
Not your trade?
Tell me what you do and where.
That's genuinely enough to start. I'll come back with a price and a straight answer about whether it's worth doing.