Northwich trades,
found on Google.
Not a London agency with a Northwich page and a stock photo of somewhere else. I'm ten minutes down the A54 in Winsford, and if you want to meet about your website, we can meet.
Emergency plumber in Northwich
No call-out fee. Usually with you within the hour.
Why local matters here
Close enough to meet, which is rather the point.
Northwich is a working town with a lot of independent trades in it — plumbers, sparks, joiners, salons, most of them running on word of mouth, a phone number and a Facebook page that hasn't been touched since 2021. That's not a criticism. It's just that the work has always come in without a website, so nobody's ever needed one.
What's changed is where the word of mouth ends. Someone recommends you in a pub or on a Northwich Facebook group, and the next thing that happens is your name gets typed into Google. That moment is the whole ballgame — and right now, for a lot of local trades, what comes back is a Checkatrade profile with three competitors listed underneath.
Being genuinely local matters for the ranking too, not just the sentiment. Google weighs proximity heavily for searches like 'plumber near me', and a Google Business Profile registered in Northwich, pointing at a site whose name, address and phone match it exactly, is a much stronger signal than a national directory listing. That's most of what I'd set up with you, and it's free.
The honest bit: Northwich is also the easiest place in Cheshire for you to rank, because there's far less competition here than in Chester or Warrington. If you're a Northwich trade wanting to be found by Northwich people, this is about as winnable as local SEO gets.
One local quirk worth knowing if you work on buildings here: Northwich's brine-pumping history means subsidence is a real part of the conversation in parts of town, and buyers' surveys raise it constantly. If you're a builder, a structural specialist or anyone who deals with the aftermath, that's a genuinely searched-for problem with almost nobody answering it properly online. A page that explains it in plain English would be found by exactly the people who need it — and they're rarely price-shopping when they're looking.
The other thing about Northwich is that the town is small enough for reputation to travel fast in both directions. A Northwich trade with a proper website, real reviews and a Google profile that actually matches their van becomes the obvious choice quite quickly, because the bar locally is low and the population talks. That works in your favour — but it means the site has to be right rather than just present.
Who this is for
Your trade isn't like the others. Your website shouldn't be either.
A plumber's customer is panicking at 6am with water coming through the ceiling. A salon's customer is deciding on a Sunday night whether you look worth the money. Those are different jobs, so they get different websites.
Straight answers
The questions everyone asks.
How much does a website cost?
It depends on how many pages and whether you need booking or a gallery. What doesn't change is that you get a fixed price in writing before anything starts, and it doesn't move unless you change the scope.
How long does it take?
Two to three weeks for a typical trade site, from the day I've got your photos and details. The bit that usually holds it up is waiting on content, so I'll chase you for it.
Do I have to pay monthly?
No. You'll pay for a domain (about £12 a year) and that's it — hosting for a site this size is free and I'll set it up in your name. If someone's charging you £40 a month for a five-page site, that's rent, not hosting.
Do I own it?
Yes. The domain, the site, the lot — registered to you, not to me. If you want to move it or hand it to someone else later, you can, and I'll help.
Will I actually come up on Google?
For your town and your trade, that's the whole point — and it's what most of the work goes into. But be wary of anyone promising you number one for a competitive search in a month. It takes months, and your Google Business Profile does a lot of the early lifting. I'll set that up with you.
What if I already have a website?
Then send it over and I'll tell you honestly whether it needs replacing or just fixing. Sometimes it's the second one, and that's a much smaller job.
Elsewhere in Cheshire
Tell me what you do and where.
That's genuinely enough to start. I'll come back with a price and a straight answer about whether it's worth doing.