They check your
registration first.
Before they read a word about you, a customer wants to know you're registered — and a landlord wants to know you can produce a certificate. Lead with that and half the sale is already done.
NICEIC electrician in Winsford
EICRs, landlord certificates, rewires. Free quotes.
What actually gets built
Specified like a job sheet, not a mood board.
Landlords and letting agents don't browse. They need a certificate before a tenancy starts, and they're checking whether you can produce one on time. So the site is built around that, and here's exactly what that means.
Specification
Electrician website
Ref
ZD-ELEC-01
- Registration, above the fold
- NICEIC or NAPIT number and logo on every page, near the call button. It's the first thing a stranger checks before ringing you.
- A route for certificate work
- EICRs, landlord certificates and EV chargers get their own pages, so the enquiry arrives already telling you what it is and when it's needed.
- Turnaround stated up front
- A landlord with a deadline is filtering on speed. If you can sign off in 48 hours, that number does more work than any amount of copy.
- Emergency routing
- Fuse board down at 9pm is the same job as a burst pipe. Tappable number on every page, same as a heating engineer would get.
- Found for the search that matters
- 'EICR Northwich' and 'landlord certificate Winsford' are specific, low-competition, and the person typing them has a deadline. That's the target, not 'electrician'.
Fixed price agreed in writing before any work starts.
Issued by Zaraar Digital · Winsford
Two different customers
A landlord and a homeowner want opposite things.
- 01
NICEIC or NAPIT, visible immediately
Your registration body and number, near the top, where it gets checked. It's the difference between a stranger and a professional.
- 02
A route for certificate work
EICRs, landlord certificates, EV chargers — named as their own thing, so the enquiry arrives already telling you what it is and when it's needed.
- 03
Call-out routing that still works
Fuse board down at 9pm is the same job as a burst pipe. The number is tappable everywhere, same as it'd be for a heating engineer.
How it works
Four steps. No surprises.
- 01
We talk
Twenty minutes, on the phone. What you do, where you work, what kind of jobs you want more of.
- 02
You get a quote
A fixed price, in writing, with the scope on it. It doesn't move unless you ask it to.
- 03
I build it
You see it before it goes live. Changes are expected — that's what the review is for.
- 04
It goes live
Set up on Google, submitted, and handed over. The domain and the site are in your name.
The maths
Seven EICRs. That's the whole site.
You price jobs every day, so here's the arithmetic rather than a pitch. Substitute your own figures — it still lands.
- A five-page site, built properly
- Your fixed quote
- Typical EICR
- £180
- Consumer unit replacement
- £650
- Hosting, per month, forever
- £0
Two consumer units and you're square.
And landlord work repeats — they come back every five years.
Job values are illustrative — put yours in. The £0 hosting is real: a site this size runs free, in your name, with the domain about £12 a year.
Proof, not promises
Here's the same job, already live.
Claims about local search are cheap. These are live sites doing exactly that — go and click them.
Straight answers
What electricians ask me.
Will it help me get landlord work?
That's the part local SEO is genuinely good at. Landlords and letting agents search for exactly what they need — 'EICR Northwich', 'landlord certificate Winsford'. Those are specific, low-competition searches, and a page that answers one properly can rank for it.
Should I put my prices on for EICRs?
Usually yes. It's near-commodity work and people are ringing round for a number anyway. Being the one who published it saves you both a phone call, and it filters out the bargain hunters.
I do EV chargers now. Can we add that later?
Yes — and if it's a real part of your business it should have its own page rather than being a bullet point. That's how it gets found.
Do you do the certificates/software side?
No. I build the website that gets you the enquiry; whatever you use for certification stays as it is. I won't pretend to know your compliance software better than you.
Not your trade?
Tell me what you do and where.
That's genuinely enough to start. I'll come back with a price and a straight answer about whether it's worth doing.