Your customer is
standing in water.
At 6am, with a ceiling coming down, nobody reads your About page. They tap the first number that loads. That's the entire job of your website — and it's the one most plumbers' sites fail.
Emergency plumber in Northwich
No call-out fee. Usually with you within the hour.
The first three seconds
This is the whole job.
Your customer has water coming through a ceiling and one dry thumb. They will give a website about three seconds before going back to the search results. Here's what those three seconds usually look like, and what they should look like.
- A slideshow of stock plumbing photos loads first
- A cookie banner covers the top third
- The number is in a menu behind a hamburger icon
- Tapping it opens a contact form, not a call
They've gone back and rung the next name.
Real tel: link. Thumb-sized. Above everything else.
- The number is the first thing painted, every page
- Gas Safe number sits right beneath it
- Works on one bar of 4G in a kitchen
Your phone rings.
The 6am test
One number, above the fold, tappable.
- 01
Tap-to-call, before anything else
The number is a real tel: link at the top of every page, big enough to hit with wet hands. Not in a header that collapses into a hamburger menu.
- 02
Gas Safe where it's actually looked for
Your registration number, visible, near the call button. It's the single thing a nervous customer checks before they ring a stranger.
- 03
Fast on one bar of 4G
Under a second, in a kitchen, on a bad signal. If it takes five seconds they've already rung the next name on the list.
How it works
Four steps. No surprises.
- 01
We talk
Twenty minutes, on the phone. What you do, where you work, what kind of jobs you want more of.
- 02
You get a quote
A fixed price, in writing, with the scope on it. It doesn't move unless you ask it to.
- 03
I build it
You see it before it goes live. Changes are expected — that's what the review is for.
- 04
It goes live
Set up on Google, submitted, and handed over. The domain and the site are in your name.
The maths
One boiler install covers it.
You quote for a living, so here's the sum rather than a sales pitch. Put your own numbers in — the point holds either way.
- A five-page site, built properly
- Your fixed quote
- Typical boiler install
- £2,200
- Typical emergency call-out
- £120
- Hosting, per month, forever
- £0
One install pays for it, with change.
Everything after that is work you wouldn't otherwise have had.
Job values are illustrative — swap in yours. The £0 hosting is real: a site this size runs free, in your name, and you keep the domain at about £12 a year.
Proof, not promises
Here's the same job, already live.
You shouldn't take a stranger's word about load times and local search. Click these and check for yourself.
Straight answers
What plumbers ask me.
I get all my work from Checkatrade. Why do I need a website?
Because you're renting that customer. Checkatrade takes a cut and shows your competitors on the same page. A website is the one place a customer can find you and only you — and when they Google your name after seeing your van, it's what they find.
Do I need to show prices?
For emergency work, no — nobody expects a fixed price on a burst pipe. For servicing and boiler installs, a 'from £X' figure filters out people who were never going to book you. Your call, and the site can do either.
Can it take bookings for servicing?
It can, but I'd usually argue against it to start with. Most plumbers I speak to want the phone to ring so they can ask questions before committing to a slot. If you genuinely want a calendar, we'll add one.
I'm not very good with computers.
That's fine — you're not meant to be. I build it, I set it up, and you never have to log into anything. If you want a photo changed, you text me.
Not your trade?
Tell me what you do and where.
That's genuinely enough to start. I'll come back with a price and a straight answer about whether it's worth doing.